With the advent of superior Internet technologies, newer avenues for reaching out to target audiences have evolved. Digital marketing today has become an indispensable part of every business irrespective of its size and type. The increasing role of digital marketing has affected the way businesses promote their offerings to existing as well as new customers, whether through e-mails, official website or the social networking platforms. But how to utilize such tools to reach your targeted customers and maximize the potential bookings? On Friday 1 June, Travel Massive Da Nang / Hoi An chapter organized the workshop “Travel Digital Marketing Trends” to discuss about the most vital digital marketing issues.
Speaking at the workshop were 3 specialists with many years of experience in the field. Phong Nguyen (Jay) is General Manager of Kien Lua Media, a Da Nang-based creative agency with a long record of prestigious clients in hospitality industry. Marion Tourette is an independent digital marketing consultant with over 10 years of experience in marketing in Australia and Europe, on both agency and client sides, for B2B and B2C companies including travel and tourism, higher education, not-for-profit, financial, insurance and technology. Serge Yurovsky is Accounts Director of Code Engine Studio, a boutique outsourcing technology company specializing in web & mobile development. The company is dedicated to craftsmanship with focus on technology, design, user experience, and digital marketing.
Under the moderation of Gregory Zeleny, Managing Director of NVRLAND Creative, panelists shared their opinion about the digital marketing trends and their own experience / tips to capture customers attention in the era of booming information.